05-02-2006 13:18
The out-and-out commercial hit brought the crown of hit-hero to Abhishek. His act as the pan-chewing government middleman who sells the Taj Mahal to a foreigner, won him award for the best comic act.
Not only was his paring with his father appreciated by the viewers, they also enjoyed watching him with Rani Mukerji with whom he shared a great chemistry in "Yuva". The audience voted them 'Jodi No. 1' in the STAR Screen Awards this year.
But Abhishek hit the bull's eye with Rohan Sippy's "Bluffmaster" in the role of a small-town con man. He has gone on to establish himself as a cool dude and is credited for bringing the retrosexual look in vogue.
Not so long ago, brand image-makers could not think of a product match for Abhishek. When Maruti Versa took him on, they needed his megastar father to accompany. So as Abhishek drove his father around, Amitabh made the final sale pitch.
Finally, post "Bunty Aur Babli" and "Sarkar", where he held his own opposite Amitabh himself, Abhishek is a solo brand. As the brand ambassador of Ford's latest offering in India, the Ford Fiesta, brand Abhishek has arrived.
For Ford, Abhishek is the perfect match for their youth-targetted mid-size luxury car. Of course, he is nowhere near the number of endorsement's under Amitabh's belt but seems like he has taken the first step in that direction.
As far as films are concerned, he has in his kitty J.P. Dutta's "Umrao Jaan" with Aishwarya Rai, Karan Johar's "Kabhi Alvida Naa Kehna" with his father, Shah Rukh Khan, Rani and Preity Zinta and "Dhoom 2", the sequel to "Dhoom".
Abhishek has arrived as the hottest metro-sexual star whose suave and sophisticated looks have bowled over his fans and they are asking for more.
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