5 months ago 30th Jun 13:51
Compare that with the Oscar-winning special effects for The Golden Compass, the Hollywood blockbuster took $370 million at the box office last Christmas, and it was post-produced and cut in India.
Increasingly, post-production movie work - everything from complex digital effects such as the talking armoured polar bears in The Golden Compass which sported a fur coat with seven million individually rendered hairs, to basic colour grading, ensuring shades stay consistent throughout a film - is steadily migrating from traditional centres such as Los Angles to low-cost locations on the sub-continent.
Yet, Indian filmmakers form a very small portion of their clientele. The budget of Love Story 2050 may sound high enough, but it is not. It is hoped that Indian filmmakers will recognise the potential from film merchandise and sale of rights to mobile and gaming companies to recover costs. Love Story 2050 features a fully animatronic robot teddy bear which was created by Oscar winner John Cox, who also worked on Babe and The Host. It also features a female robot. Similarly, airborne fight sequences will lead to spin-offs in video and mobile gaming.
If India is to become more than just out low cost out sourcing destination innovative breakthroughs are needed hence why Love Story is being closely monitored.
All eyes are now set on Love Story 2050. Come Friday and both the film as well as the digital worlds will be hoping for audiences to embrace its hero and its lovable teddy bear - Boo.
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