23-07-2007 10:00
A|X Armani Exchange will open it's largest store to date on London's Regent Street in September.
The store, a total of 11,700 square feet over two levels and will be the fifth A|X store in the UK.
The new concept store will feature private 'rooms' for viewing the brand's fast fashion retail lines as well as interactive media and 10-foot-high video screens showing images from the seasonal collections.
Giorgio Armani also plan to open a slightly smaller new generation A|X store in Tokyo in the same month.
"Today, London and Tokyo are rightly considered to be among the most innovative and trendsetting cities for the A|X generation of consumers," Giorgio Armani told WWD.
Caz Moss
my blog
Your Comments:
Be the first to comment!