Would You Give Up Your Mobile Phone For A Million Pounds?

Saturday 23rd June 2007 - 15:49:12

The Carphone Warehouse today unveils the latest findings from Mobile Life, an on-going forum that publishes the most comprehensive research into the impact of mobile phones on our daily lives in conjunction with the London School of Economics (LSE) and Lord Philip Gould. Findings reveal the strength of people’s attachment to their mobile phones as well as how they have become integral to the practicalities of modern day life. The results of a unique ethnographic experiment depriving 24 people of their mobile phones for a week to understand how they shape our behaviour are also revealed.

Headline Findings*   One in three people would not give up their mobile phone for a million pounds or more

76% of people believe it is now a social requirement to have a mobile phone

85% of people think having a mobile phone is vital to maintaining their quality of life

Most young adults who took part in the ethnographic experiment felt mobile phones were not just a tool, but a critical social lifeline for feeling part of a friendship group