1 month ago 23rd Jul 11:13
An animal-friendly dress, which hit the runway at the Wildlife Works fashion show as part of London Fashion Week in February, will be available to buy from August as part of the Wildlife Works Autumn/Winter ’08 collection.
The dress was created by the RSPCA and £40 from the sale of every dress will go to the animal charity, whilst 3% of total sales will go towards the funding of the Wildlife Works eco factory and wildlife sanctuary in Rukinga, Kenya.
Andrew Smith, the chief executive of Wildlife Works UK says, “Consumer powered conservation is at the core of our company philosophy, and this collaboration with the RSPCA is a great opportunity for us to harness our creativity to design a dress that puts animal welfare at the top of the fashion industry agenda.”
David Bowles, Head of external affairs for the RSPCA says, ‘We hope that this will strike a chord amongst all those who care about animal welfare, and inspire other fashion designers and retailers to rise to the challenge and place animal welfare at the heart of their creations.”
The dress, which is ethically made from Georgette silk and chiffon, is on sale for £350. It is available to buy from www.wildlifeworks.com and further stockists including Lynx in Harrogate, Lulu B in Brighton, Equa in London and LoveLifeStories in London.
Wildlife Works were winners of the fashion retailer category at the RSPCA Good Business Awards 2007 for their fresh and exciting cruelty-free designs and inspiring projects that include educating children about wildlife, conserving species at its own wildlife sanctuary in Kenya and employing members of the community in an eco-factory there.
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